A few moments before, after arriving on set, he had introduced himself to the crew and chatted with the photographer, Shaniqwa Jarvis. As a member of Ferg’s management team emphasized, the Harlem artist—a rapper, clothing designer, visual artist and, more recently, bicycle designer—handles all his own creative. Floor Seats, his latest release, is meant to be an exclusive look into his life, six years since his debut: the listener sits courtside while Ferg describes performing at Tiffany’s, scratches left on skin during sex, and models pursuing him like the tragic doo-wop idol Frankie Lymon.

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